Terms of
Service

1. Who We Are & Acceptance of Terms

PRIORITAI (the "Platform"), available at prioritai.ai, is operated by PrioritAi Labs Inc., a company based in Ontario, Canada ("PRIORITAI," "we," "us," "our").

By accessing or using the Platform, you agree to these Terms of Service ("Terms"). If you do not agree, do not use the Platform.

To create your own account you must be at least 16 years old and able to enter into this agreement. Athletes under 16 may only take part through a team or programme that has arranged consent with us in advance (see Section 5).

If you use PRIORITAI on behalf of an organisation, such as a club, school, academy or team, you confirm that you have authority to accept these Terms for that organisation.

2. The Service

PRIORITAI Sport provides camera-based movement analysis for athletes, coaches and performance staff, including the Movement Intelligence Score (MIS), landing and movement-quality screening, training-load tracking, drill recommendations and progress over time. Basketball is our primary focus.

The Platform uses camera-based pose estimation, optional Bluetooth wearable connections and AI models to produce movement metrics and coaching information. All outputs are informational only.

3. Important Medical Disclaimer

Everything PRIORITAI produces — including Movement Intelligence Scores, movement-quality and injury-risk screening indicators, readiness information, biomechanical analysis, training-load information, drill recommendations and coaching guidance — is provided for informational and educational purposes only.

PRIORITAI outputs:

• Are not a substitute for assessment, diagnosis or treatment by a physician, physiotherapist, athletic therapist or trainer, or other qualified professional
• Must not be used on their own to clear an athlete to return to play, manage pain, or decide fitness for competition
• Are screening indicators, not predictions. A favourable result does not mean an athlete will not be injured, and an unfavourable result does not mean they will be
• Are based on published research and camera estimates that have measurement limits, and may not reflect an individual's medical history or circumstances

Always consult a qualified professional before making decisions about training, injury rehabilitation or returning to sport. If you have pain or symptoms of injury, stop the activity and get a professional assessment.

You are responsible for decisions you make using Platform outputs.

4. Eligibility & Accounts

Account information

You must give accurate, current and complete information when you create an account. You are responsible for keeping your login details secure and for activity under your account.

PRIORITAI Sport eligibility

PRIORITAI Sport is intended for competitive athletes, coaches, strength and conditioning staff, sports scientists, physiotherapists, athletic therapists and trainers, and sports medicine professionals. By signing up for Sport, you confirm you are using it in one of these roles. Access during the beta may require an access code.

Two-factor authentication

We offer and strongly recommend two-factor authentication (TOTP) to protect your health and movement data. You are responsible for keeping access to your authenticator app.

Account security

Tell us immediately at contact@prioritai.ai if you think your account has been compromised.

5. Coaches, Teams & Athlete Data

Coaches and staff can connect with athletes on PRIORITAI. A coach can only see an athlete's results once that athlete has given consent through the Platform.

If you are a coach, team or organisation, you agree to:

• Only record, upload or analyse athletes who have agreed to it, and explain to them what PRIORITAI does
• Obtain parent or guardian consent where required by law or by your organisation's policies, including for any athlete under 18
• Contact us at contact@prioritai.ai before using PRIORITAI with athletes under 16, so consent can be arranged
• Use athlete information only for training, athlete development and support, and keep it confidential
• Involve a qualified professional in any injury, rehabilitation or return-to-play decision

6. Acceptable Use

You agree to use PRIORITAI only for lawful purposes and in line with these Terms. You must not:

• Record or analyse any person without their consent (and a parent or guardian's consent where required)
• Attempt to reverse-engineer, decompile or extract the source code or AI models
• Use automated tools, bots or scrapers to access the Platform at scale
• Misrepresent your qualifications or role
• Present PRIORITAI outputs as a medical diagnosis or treatment recommendation
• Attempt to get around authentication, security measures or access controls
• Use the Platform in a way that could damage, overload or impair it
• Upload or transmit malware or malicious code
• Use the Platform in breach of any applicable law

We may suspend or close accounts that break these Terms.

7. Your Data & Intellectual Property

You own your data

The personal information, movement data, training logs and health metrics you create on PRIORITAI remain yours. You give us a limited licence to process them only to provide the Platform, as described in our Privacy Policy.

Our intellectual property

The Platform, including the MIS method, sports science knowledge base, AI agents, software and design, belongs to PrioritAi Labs Inc. and is protected by intellectual property law. These Terms do not transfer any of it to you.

De-identified data

We may use de-identified, aggregated data that cannot reasonably be used to identify you to improve our methods and services.

Feedback

If you send us feedback or ideas about the Platform, we may use them without obligation to you.

8. Service Availability & Changes

PRIORITAI is in beta and is provided "as is" and "as available." We do not guarantee uninterrupted access. We may:

• Carry out maintenance that temporarily affects availability (we will try to give notice)
• Change, update or discontinue features with reasonable notice
• Update the models and methods behind our metrics and recommendations

We are not responsible for interruptions caused by events outside our reasonable control, such as hosting-provider outages or cyberattacks.

9. Limitation of Liability

To the fullest extent permitted by law:

• PRIORITAI is provided without warranties of any kind, express or implied, including fitness for a particular purpose or the accuracy of any output
• We are not liable for injury, loss or damage resulting from decisions made using Platform outputs
• Our total liability for any claim relating to the Platform is limited to the amount you paid us in the 12 months before the claim, or CAD $100 if you have not paid us
• We are not liable for indirect, incidental, special, consequential or punitive damages

Nothing in these Terms limits liability that cannot legally be limited, including liability for fraud, or removes rights you have under consumer protection law that applies to you, such as Ontario's Consumer Protection Act, 2002.

10. Indemnification

You agree to indemnify PrioritAi Labs Inc. and its officers and employees against claims, damages and reasonable legal costs arising from:

• Your breach of these Terms
• Your misuse of the Platform or its outputs
• Your violation of another person's rights, including recording or analysing someone without proper consent
• Decisions made by you, or by people you share outputs with, without appropriate professional oversight

11. Termination

You can close your account at any time in account settings or by emailing contact@prioritai.ai. We will delete your personal information within 30 days, as described in our Privacy Policy.

We may suspend or close your account if you break these Terms, act fraudulently, or if the law requires it.

Sections 3 (Medical Disclaimer), 7 (Your Data & Intellectual Property), 9 (Limitation of Liability), 10 (Indemnification) and 12 (Governing Law) continue after your account ends.

12. Governing Law & Disputes

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there.

Please contact us first so we can try to resolve any concern informally. If we can't, disputes will be decided by the courts of Ontario, unless consumer protection law where you live gives you the right to bring a claim in your local courts.

13. Changes to These Terms

We may update these Terms as the Platform evolves. We will give at least 14 days' notice of material changes by email (where we have one) or by a clear notice on the Platform. Minor changes such as corrections or clarifications may be made without notice.

If you keep using PRIORITAI after changes take effect, you accept the updated Terms. If you don't agree, stop using the Platform and close your account.

The current version is always at prioritai.ai/terms.