Terms of
Service

1. Acceptance of Terms

By accessing or using PRIORITAI at prioritai.ai (the "Platform"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Platform.

These Terms constitute a legally binding agreement between you and PRIORITAI. By creating an account, you confirm that you are at least 16 years of age and have the legal capacity to enter into this agreement.

If you are using PRIORITAI on behalf of an organisation (a sports club, academy, or team), you represent that you have authority to bind that organisation to these Terms.

2. The Service

PRIORITAI provides AI-powered sports science and fitness intelligence, including:

The Platform uses on-device camera processing, Bluetooth sensor integration, and AI models to generate coaching insights. All outputs are informational only.

3. Important Medical Disclaimer

All content generated by PRIORITAI — including but not limited to injury risk scores, readiness assessments, Movement Intelligence Scores, biomechanical analysis, training load recommendations, and coaching guidance — is provided for informational and educational purposes only.

PRIORITAI outputs:

• Are not a substitute for assessment, diagnosis, or treatment by a qualified medical professional, physiotherapist, sports medicine physician, or certified strength and conditioning specialist
• Should not be relied upon to make decisions about returning to play after injury, managing pain, or determining fitness for competition without professional medical clearance
• Are based on general population research and may not account for individual medical history, pre-existing conditions, or specific biomechanical factors
• Use predictive models with inherent limitations — a low injury risk score does not guarantee you will not be injured

Always consult a qualified professional before making decisions about training intensity, injury rehabilitation, or returning to sport. If you experience pain, discomfort, or any symptoms of injury, stop activity and seek professional assessment.

By using PRIORITAI, you acknowledge and accept that you assume full responsibility for any decisions made based on Platform outputs.

4. Eligibility & Accounts

Account creation

You must provide accurate, current, and complete information when creating an account. You are responsible for maintaining the security of your account credentials and for all activity under your account.

PRIORITAI Sport eligibility

PRIORITAI Sport is intended for competitive athletes, performance coaches, sports scientists, physiotherapists, and sports medicine professionals. By signing up for the Sport tier, you confirm you are using the platform in one of these capacities. PRIORITAI Sport is not intended as a primary fitness tool for recreational users — PRIORITAI Fitness serves that purpose.

Two-factor authentication

Both tiers require two-factor authentication (TOTP) setup during account creation. This protects your health data. You are responsible for maintaining access to your authenticator app and backup codes.

Account security

You must notify us immediately at security@prioritai.ai if you believe your account has been compromised. We are not liable for losses resulting from unauthorised access to your account due to your failure to maintain credential security.

5. Acceptable Use

You agree to use PRIORITAI only for lawful purposes and in accordance with these Terms. You must not:

• Use the Platform to process or analyse data relating to individuals without their consent
• Attempt to reverse-engineer, decompile, or extract the source code or AI models
• Use automated tools, bots, or scrapers to access the Platform at scale
• Misrepresent your qualifications or role when accessing PRIORITAI Sport
• Use outputs from PRIORITAI to provide medical diagnoses or treatment recommendations to third parties without appropriate qualifications and disclaimers
• Attempt to circumvent authentication, security measures, or access controls
• Use the Platform in any way that could damage, overload, or impair it
• Upload or transmit malware, viruses, or malicious code
• Use the Platform in violation of any applicable law or regulation

We reserve the right to suspend or terminate accounts that violate these terms without notice.

6. Your Data & Intellectual Property

You own your data

All personal data, movement data, training logs, and health metrics you generate on PRIORITAI remain yours. You grant us a limited licence to process your data solely to provide the Platform services as described in our Privacy Policy.

Our intellectual property

The Platform, including the MIS algorithm, sports science knowledge base, AI agents, software, and design, is owned by PRIORITAI and protected by intellectual property law. Nothing in these Terms transfers ownership of our IP to you.

Anonymised data

We may use anonymised, aggregated, non-identifiable data derived from Platform usage to improve our models and services. This data cannot be used to identify you.

Feedback

If you provide feedback, suggestions, or ideas about the Platform, you grant us the right to use them without obligation or compensation to you.

7. Service Availability & Changes

PRIORITAI is provided on an "as is" and "as available" basis. We do not guarantee uninterrupted access to the Platform. We may:

• Perform maintenance that temporarily affects availability (we will endeavour to give advance notice)
• Modify, update, or discontinue features with reasonable notice
• Update the AI models and algorithms underlying coaching recommendations

We are not liable for any losses resulting from service interruptions beyond our reasonable control (including infrastructure provider outages, DDoS attacks, or force majeure events).

8. Limitation of Liability

To the maximum extent permitted by applicable law:

• PRIORITAI is provided without warranties of any kind, express or implied, including fitness for a particular purpose or accuracy of AI outputs
• We are not liable for any injury, loss, or damage — physical, financial, or otherwise — resulting from decisions made based on Platform outputs
• Our total liability to you for any claim arising from use of the Platform is limited to the amount you paid to us in the 12 months preceding the claim (or £100 for free tier users)
• We are not liable for indirect, incidental, special, consequential, or punitive damages

Nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

If you are a consumer in the UK, you retain statutory rights that cannot be excluded by these Terms.

9. Indemnification

You agree to indemnify and hold harmless PRIORITAI, its officers, and employees from any claims, damages, or expenses (including reasonable legal fees) arising from:

• Your violation of these Terms
• Your misuse of the Platform or its outputs
• Your violation of any third party's rights
• Any decisions made by you or third parties based on Platform outputs without appropriate professional oversight

10. Termination

You may delete your account at any time via account settings or by emailing support@prioritai.ai. Upon deletion, your personal data will be removed within 30 days in accordance with our Privacy Policy.

We may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or if we are required to do so by law.

Upon termination, your right to use the Platform ceases. Sections 3 (Medical Disclaimer), 6 (Intellectual Property), 8 (Limitation of Liability), and 9 (Indemnification) survive termination.

11. Governing Law & Disputes

These Terms are governed by the laws of England and Wales for users in the UK and Europe, and the laws of the Province of Ontario, Canada for users in Canada and North America.

We encourage you to contact us first to resolve any dispute informally. If a dispute cannot be resolved informally, it shall be subject to the exclusive jurisdiction of the courts of England and Wales (for UK/EU users) or Ontario (for Canadian/North American users).

If you are a consumer in the UK, you may also use the EU Online Dispute Resolution platform or contact the UK's Financial Ombudsman Service where applicable.

12. Changes to These Terms

We may update these Terms as the Platform evolves. Material changes will be communicated by email (where provided) or by prominent notice on the Platform at least 14 days before taking effect. Minor changes (typos, clarifications, non-material additions) may be made without notice.

Continued use of PRIORITAI after the effective date of updated Terms constitutes acceptance. If you do not agree with updated Terms, you must stop using the Platform and may delete your account.

The current version of these Terms will always be available at prioritai.ai/terms.